H&R block

This campaign dates back a while now, but was highly impactful at the time and has been copied by similar brands over the years.

We all know accountants are boring (or at least that’s the stereotype). And the more boring and numerically obsessed, the better the accountant, right? H&R Block staff are particularly passionate about tax. They love it when tax laws change, so they can spend hours reading and researching. And they get equally over-excited about maximum refunds for their clients. Using the tagline, ‘The best people In tax, that our claim’, this campaign observed three H&R Block employees, Norm, Colin, and Irene, doing what they love most.

In the follow up campaign we took Colin and Irene and positioned them as being famous for their superior tax knowledge.