QMS Media

To coincide with the launch of their premier City of Sydney OOH contract, QMS invited Hulsbosch to re-imagine their brand, from top to toe. We created a platform, Out Of The Ordinary, that became the springboard for everything. from QMS’s business strategy to its brand identity and creative executions. I was heavily involved in the strategic and creative process, helping structure and articulate their brand blueprint, writing their tone of voice, and bringing this to life across multiple internal and external channels.