Royal Botanic Gardens Sydney

Everyone knows that Sydney's Royal Botanic Gardens is a fabulous place to visit. What's less known is that it's also one of Australia’s leading scientific institutions, conducting vital research into some of the most critical biodiversity challenges facing humanity. While collaborating with Hulsbosch, we were tasked with creating a campaign to position The Garden as a global leader in science and innovation. The goal was to educate visitors and government institutions about the vital role plant science plays in ensuring the quality of life for future generations. Using the positioning line ‘The Vital Science,’ we developed a simple graphic framework and a two-step language structure that emphasized The Garden’s invaluable contribution to humanity and highlighted the consequences of neglecting plant science